IBC 2026·September 11–14, 2026
Welcome to the demo hub
See AIR Fusion live on the IBC show floor. Ask Fuse, clip a moment, and walk through the workspace with us at the Microsoft booth.
Live at the booth
What we'll show you
Four ways media teams use AIR Fusion. We'll walk through each one on the floor. Start here, then come find us.
Agentic chat
Ask Fuse to find the moment, pull a clip, or take the busywork off your plate.
Media intelligence
Transcripts, speakers, and context on every asset, so the library actually makes sense.
Edit and repurpose
Turn long-form into clips without leaving the workspace. Fast enough for the show floor.
Store and organize
One place for video, audio, and stills. Upload, search, and share from the same hub.
Meet us on the floor
Hall 14 A.70, Microsoft booth
Stop by for a live walkthrough. We'll show how AIR Fusion helps broadcast and media teams store, find, clip, and share, without leaving one workspace.
Dates
September 11–14, 2026
Venue
RAI Amsterdam · Hall 14
Booth
Microsoft booth 14.A70
